Blog
Welcome to the Wax blog. Here we'll post things we think might be useful to our clients and people looking for information on building websites.
Posted on 08 April 2013 by Nick Higton
One of the feedback comments we seem to come up against time and again during the design process, is a variation on the theme of "can we show more of the information without having to scroll?". Invariably this is accompanied by suggestions for where some height could be lost; 'reduce the depth of that image, ge...
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Posted on 28 July 2011 by Nick Higton
I often tell clients they need to bear two audiences in mind when writing their web copy - human users and search engines. In this post I hope to offer some practical guidelines for producing content that helps your site's organic search engine performance.
DISCLAIMER: This is most assuredly not the definiti...
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Posted on 26 July 2011 by Nick Higton
Writing for the web is a completely different kettle of fish to writing for any other medium. This is the first of two posts that I hope will offer some easy-to-implement tips on how to craft website copy that works.
1. Make it scannable.
You don't have a lot of time to convince your visitor that the conte...
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Posted on 26 July 2011 by Nick Higton
We've been saying for a long while now that we really should pull our collective fingers out and get blogging... so here it is, the all new Wax Media blog.Over the coming weeks and months we will be posting on numerous topics - some insight into our processes, our latest and greatest projects, some tech news an...
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