Some insight into our processes, our latest and greatest projects, some tech news and associated web geekery, any exciting developments we have to announce and, in all probability, the occasional incoherent ramble.http://www.waxmedia.co.ukhttp://www.waxmedia.co.uk/blog/9/Writing-for-the-web---part-228/07/2011I often tell clients they need to bear two audiences in mind when writing their web copy - human users and search engines. In this post I hope to offer some practical guidelines for producing content that helps your site's organic search engine performance. DISCLAIMER: This is most assuredly not the definiti...http://www.waxmedia.co.uk/blog/8/Writing-for-the-web---part-126/07/2011Writing for the web is a completely different kettle of fish to writing for any other medium. This is the first of two posts that I hope will offer some easy-to-implement tips on how to craft website copy that works. 1. Make it scannable You don't have a lot of time to convince your visitor that the content...http://www.waxmedia.co.uk/blog/7/Welcome-to-the-Wax-Media-blog26/07/2011We've been saying for a long while now that we really should pull our collective fingers out and get blogging... so here it is, the all new Wax Media blog.Over the coming weeks and months we will be posting on numerous topics - some insight into our processes, our latest and greatest projects, some tech news an...