We work with marketing teams and agencies in the UK and beyond to deliver pixel-perfect, mobile-optimised, engaging email content. Some clients come to us for a full creative service, others use us as specialist email development partners.
CREATIVE
Great HTML email design starts with a great understanding of how emails are rendered by email clients. Our email creative services are informed by more than ten years experience navigating the oh-so-tricky waters of email rendering behaviour across the full spectrum of mail clients and devices, underpinned by a solid background in digital design.
DEVELOPMENT
Email development is a niche skill. Just about every email client across desktop, webmail and mobile has its own quirks. Some are especially… quirky. Our expertise comes from a decade’s experience of stretching what can be achieved in an HTML email whilst maintaining best-practice for deliverability and engagement.
PRODUCTION
We regularly work with partner agencies and global brands to produce multiple variants of a given campaign, whether that be localisation of content into numerous languages, or segment variation and tracking. Our robust processes combined with rigorous QA and technical innovation enable us to respond quickly and accurately, every time.
INTERACTIVE
Email is going through an unprecedented period of innovation just now, with top developers bringing website-style functionality to the inbox. Interactive content carousels, image hotspots, even quiz functionality can be developed as a progressive enhancement targeting the most popular mail clients, with reliable fall-back content for those less capable clients and devices.
MASTER TEMPLATES
Whether it's for a self-service ESP's visual editor, or to streamline the design and development process for email campaigns with manual fulfilment, master brand templates are an invaluable tool for digital marketers. We are fully platform-agnostic and can work with you to create a flexible, reliable and usable master template for your chosen delivery platform.
ENHANCEMENTS
Email marketers are competing for attention in an increasingly crowded space - the number of emails sent and received each day exceeds 200 billion. We are constantly innovating to find new ways to increase engagement and ROI for our clients, with enhancements such as CSS animation, custom count-down timers, dynamically personalised images and interactive content.