TradePoint

Helping tradespeople get the job done, faster.

TradePoint is the trade-only arm of B&Q, offering exclusive pricing and services for trade professionals across the UK. We’ve supported their email marketing programme for years, working across both campaign and lifecycle activity.

Our role includes designing and building weekly CRM campaigns, transactional and functional comms, and triggered journeys that align with trading calendars and customer needs - similar to our work with B&Q, but always tailored to TradePoint’s unique audience.

One key area of focus has been loyalty. TradePoint rewards members for spending within defined thresholds, offering fixed discounts on all purchases. We created lifecycle communications that welcome new members, explain the benefits of the loyalty programme, and nudge them toward the next tier.

The result is a CRM programme that’s not just consistent - it’s also deeply relevant to the people it serves, supporting tradespeople with the right information at the right time.

Interactive

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Data driven

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Data driven

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Let’s talk email

Whether you need standout creative, clean code or support getting campaigns live in your ESP, we’d love to hear from you. Drop us a message and we’ll get straight back

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