Heidi
Freedom from faff. Now available in your inbox.
Heidi is a ski holiday company with a difference; on a mission to remove the hassle from researching and booking ski trips, without locking customers into rigid packages. Our job was to reflect that spirit of freedom and flexibility in their CRM.
We started with an abandoned basket campaign, designed to nudge skiers back to their holiday plans with their joyful brand tone of voice and smart, engaging content, built in Campaign Monitor.
From there, we created a post-booking journey that guides travellers from confirmation through to their pre-trip checklist, keeping excitement high and questions low.
To support everyday campaigns, we built a custom email design system in Campaign Monitor, giving the in-house team the ability to quickly spin up branded, modular comms without starting from scratch each time. We also support high-impact solus campaigns for key trading events like Black Friday, where standout creative meets solid performance.
Let’s talk email
Whether you need standout creative, clean code or support getting campaigns live in your ESP, we’d love to hear from you. Drop us a message and we’ll get straight back
